And the truth is that despite what marketers want you to think you absulotly do not have to.
If you are like most therapists and coaches, you do not like marketing, you do not like to chase people and try to convince them they should use your help or manipulate them to give you money.
probably you do not feel comfortable posting endless instagram stories
and you do not understand the complexity of facebook’s ad system.
and even if you did the personal work, changing your quote on quote “limiting beliefs”, still, this is not your passion and doing this is still way less fulfilling than doing your actual work sitting for a session, helping people.